How to Build Your Personal Brand
Updated: Nov 3, 2020
Then you really need to watch my MoneyFM interview with marketing guru, Joe Escobedo, on how to build your personal brand. Joe is the chief content officer to Fortune 1000 companies, an internet sensation, a conference speaker and a successful consultant. Joe helps to educate and empower marketers by giving them specific tips and training.
This content-rich interview with Joe Escobedo, The Brand Builder, tell you everything you need to know about the need to develop your personal brand and the steps to do so. Whether you are an #entrepreneur, #SME owner or #MNC hashtag#CEO, watch and see how you can effectively become your own #brand. #marketing #contentmarketing #csuite #entrepreneurlife #sphradio #MoneyFM #vanmediagroup #CSuite, #communicator, #entrepreneur, #executivecoach, #MediaTraining, #PresentationSkills #presentations, #spokesman, #spokesperson, #VanMedia, #GlennvanZutphen
https://casino-mit-cashlib.de got me thinking about how much branding advice overlaps with trust-building in any industry, and Joe's point about consistency across channels is the part that stuck with me. The interview makes a solid case that your personal brand has to hold up under scrutiny long before anyone decides to work with you, which is basically the same logic behind reading the fine print on something like that site before committing. I've found that the entrepreneurs I know who post regularly but say the same few things over and over tend to be remembered far more easily than the ones chasing every new trend.
https://univeco.com came to mind when you mentioned CEOs needing to become their own brand, since the part about consistency across every touchpoint is what most people miss. Joe's point that your personal brand exists whether you manage it or not really stuck with me, and I've seen that play out with founders whose LinkedIn says one thing while their customer emails say another. Curious how much of this applies to smaller operations where the owner is basically the whole company.