You know the best way to handle a crisis? Prepare for it in advance.
Not only should your company have a policy, but top-level executives should be prepared to talk to the media.
Your entire executive team needs to understand crisis management and learn how to handle the media so the media doesn't handle you!
One misspoken word can make matters much worse. We teach you how to craft and stick to your message, and how to deal with aggressive and difficult questions.
Each participant gets to practice on-camera responses while working with real journalists asking the tough questions.
Learn how to manage a crisis so it doesn't manage you and your brand.