CRISIS & REPUTATION MANAGEMENT

Crisis & Reputation Management

The 72-Hour Test

"If something goes wrong tomorrow, will your leadership team know exactly

what to say— and what not to say?"

Before the crisis

vulnerability assessment
crisis scenarios
spokesperson preparation
message architecture
crisis simulation

During the crisis

media response
executive messaging
stakeholder communication
interview preparation
social/digital response

After

reputation recovery
leadership communication
lessons learned

"It takes 20 years to build a reputation and five minutes to ruin it." - Warren Buffet

When Crisis Hits, Preparation Becomes Your Reputation

"It takes 20 years to build a reputation and five minutes to ruin it." — Warren Buffett

A crisis rarely gives you time to prepare. In a 24/7 news cycle, a single headline, social media post or poorly handled interview can quickly escalate a situation, damage trust and define your organization for years to come.

The best time to prepare for a crisis is before it happens.

VanMedia prepares your leadership team to communicate under pressure. We help executives understand their role, align around the message, anticipate the toughest questions and respond with clarity, credibility and confidence—without saying the one thing that makes a bad situation worse.

This isn't a classroom exercise. Participants face real journalists asking real, difficult questions on camera, learning how to stay composed, bridge back to key messages and handle aggressive questioning when the pressure is on.

Because when a crisis hits, you don't rise to the occasion. You fall back on your preparation.

Prepare for the moment before the moment arrives.