• Glenn van Zutphen

Choosing a new logo

Logos are important. Good ones are easily recognizable and instantly tell you something about the company. Needless to say, they take a lot of thought.


Recently, we decided it was a time for a new VanMedia Group logo. We knew we wanted something that says we work with voices. We had a microphone before, but not all of our clients deliver their messages via microphones. We also wanted to use Royal Blue, the dominant color in most television studios.


So we launched a competition on 99designs.com.sg


What a lot of great designs we got! We eventually settled on an audio wave with the letters V and M intertwined into the design. We love it! How about you? If you were going to launch a new logo, what would be important to you?


Check us out at vanmediagroup.com






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